This News article was posted on 28 Jun 2007 .
A group of taxi drivers from across Greater Manchester are ‘getting in’ on the drive to increase the number of return visitors to the city.
Manchester Cabbies driving Manchester Tourism
A group of taxi drivers from across Greater Manchester are ‘getting in’ on the drive to increase the number of return visitors to the city.
They met with Paul Simpson, the deputy chief executive of Marketing Manchester, Steven Miles, the chairman of the Manchester Hoteliers Association, Howard Raynor, the managing director of World Class Service and Gordon Reid, the chief executive of City Co, to find out about their role in the city’s thriving tourism industry.
They heard from the speakers about a range of topics, including information about the types of people that come to Manchester, where they are coming from, how they get here and most important of all, the benefits that tourists bring to the city.
The seminar, which took place at one of the city’s latest tourist attractions, the Manchester 235 casino, also gave them an opportunity to find out about ‘Mapping Out Manchester’, a course established by Marketing Manchester that gives taxi drivers the knowledge they need to sell-in the city’s tourism product to their passengers.
Paul Simpson, deputy chief executive of Marketing Manchester, said: “For many visitors to the city, the taxi ride from the airport or the rail station is their first impression of the city and its people.
“We’re lucky that, by their very nature, Mancunians are very warm and friendly people so customer service is something that we, as a city, do very well. And the fact that taxi drivers are interested in learning more about Manchester’s tourism product shows just how high a standard Mancunians expect of ourselves.
“The tourism industry brings billions of pounds to the North West economy every year so we need to make sure that tourists have a first class experience of the city and feel encouraged to come back.”
Taxi drivers that wanted to make their new found knowledge more official were encouraged to consider a qualification offered by City College.
The BTEC Level 2 Award course 'Transporting Passengers Through Taxi and Private Hire' covers everything from customer service and disability awareness to route planning and taxi regulation. Anyone interested in taking up the course should contact Gerard Slawson at City College on 0161 935 4065.
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World Class Service works with organisations across the UK and Ireland to help them deliver excellence. But the past year has seen significant developments closer to home, which will shape the way we do business with all our clients.
2011 was a good year to be in business in Manchester. It was a year where the eyes of the nation have been on the City- or rather the Cities – as this has been in no small part down to the developments in Salford. There are now upwards of 2,000 BBC staff based at MediaCity UK, as well as the massive volumes of freelance staff that the studio operation is employing directly. The creation of this technological Goliath has placed Salford at the forefront of the media industry, and this has already led to announcements of further investment in the area, from the likes of SIS and ITV.
Another year behind us and it's safe to say that there were some challenges but, as ever, it's not the end of the world. Cuts, job losses and austerity measures all combine to make us all nervous with our spending but the likes of John Lewis saw sales rise by 6.2% in the last five weeks of 2011.
In any recession around the world, it is always the case that winners can be found. We don't mean the greedy fat cats. You can win in a financial downturn if the product you provide is reliably excellent.
When people have less disposable income, they still want to treat themselves and they still want to enjoy their lives. They just take fewer risks and look to spend where they know that their experience will be worth the money.
We're pleased to announce that a number of Manchester's hotels have recently gained full World Class Service accreditation for 2011/12.
Jury's Inn, The Lowry Hotel, The Midland, Radisson Edwardian and most recently The Arora Hotel have all proved their strength in the World Class Service Standard's four key areas of Behaviours, Processes, Physical Environment and Tangibles
For the last four years the Manchester Hoteliers Association has celebrated its industry’s stars through the MHA Awards. These prestigious awards were presented to the winners at this year’s Ball on Friday 21st October, at The Palace Hotel, in front of 600 guests from Greater Manchester’s vibrant hotel and hospitality community.
The winners were selected following citations from a record number of nominations from the MHA membership, the largest of its kind in Europe. This made for a tough job for World Class Service and The Manchester College, tasked with choosing the winners from such a strong field.
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