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Walt Disney Resort - The Walt Disney Look Handbook

This Resources article was posted on 09 Feb 2010 briefings .

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Since the Disneyland Park opened in 1955, our guests have treasured the elements that set our Disney theme parks and resorts apart – the cleanest venues, the friendliest Cast Members and the most exceptional show.

A big part of that show is you, with your quick smile, your eagerness to help and your willingness to maintain the Disney Look that our guests have come to associate with our very special brand. 

Since the Disneyland Park opened in 1955, our guests have treasured the elements that set our Disney theme parks and resorts apart – the cleanest venues, the friendliest Cast Members and the most exceptional show. A big part of that show is you, with your quick smile, your eagerness to help and your willingness to maintain the Disney Look that our guests have come to associate with our very special brand.

Our company has grown tremendously over the decades, and today at the Walt Disney World Resort, we have more than 70,000 Cast Members and Operating Participant employees. Each of you has helped us stay true to our heritage in so many ways, including maintaining your commitment to the Disney Look. That look has changed with the times, yet always remained true to our ideal of offering wholesome family entertainment in the world’s top vacation destination.

As you read this handbook, I hope you’ll renew your commitment to this special Disney tradition. As always, you’re the key to keeping our heritage alive and creating an unparalleled experience for our guests every day.

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